Voyah, a new energy vehicle (NEV) brand under China’s Dongfeng Motor Corporation, officially debuted in the Middle East market with a brand launch event held in the United Arab Emirates on May 9.
Voyah opened its flagship store in Abu Dhabi, where its two flagship models, the Voyah FREE and Voyah Dreamer models, now available for sale in the region.
Situated near the scenic Abu Dhabi Corniche Beach, the store’s showroom embodies Voyah’s signature design philosophy of elegance, serenity, and simplicity. The store seamlessly blends elements of traditional Chinese aesthetics with Arabic cultural influences, providing customers with comprehensive services including vehicle display, test drives, delivery, and maintenance.
Rooted in traditional Chinese culture, Voyah blends Eastern design language with cutting-edge innovation. The Voyah FREE and Voyah Dreamer are well-suited to the Middle East’s distinctive climate and road conditions, providing high-performance mobility solutions tailored to local needs. The Voyah Dreamer has already surpassed 100,000 units in cumulative global sales.
Since launching its overseas strategy in 2022, Voyah has reached over 40 countries and regions, including Norway, the Netherlands, and Italy, bringing Chinese smart manufacturing, branding, and culture to the world stage.
(Executive editor: Yuan Ting)
